Yahoo! Buzz Index

Yahoo Buzz Index

What's the Buzz?

The Yahoo Buzz Index measures the pulse of the consumer by analyzing search activity on the Yahoo network. By examining the quantity of and relationships between searches the Buzz Index provides unique insights into consumers' engagement with brands, products, public figures and other commonly searched items. It is a powerful application that can be used for:
  • Identifying trends over time
  • Conducting competitive analysis
  • Understanding relationship among brands & products
  • Revealing audience demographics, geographics and interests
  • Tracking campaign performance
For more information regarding the Yahoo Buzz Index please contact your Yahoo Account Representative.

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